• EE launches the Power Up Programme, a four month talent development programme for six aspiring women looking to break into the video gaming and esports industry
• This follows new research from EE that reveals half (47%) of gamers in the UK think women aren’t taken as seriously as men in gaming and esports, while only a fifth (18%) of women are currently considering a career in gaming
• Launched alongside longstanding partner EXCEL Esports, the programme is the first-ever VALORANT development programme for women in the UK, comprised of modules ranging from nutrition and wellbeing, to skills workshops and financial guidance, with participants even having the chance to join EXCEL’s VALORANT women’s team
• Apply online from today at ee.co.uk/power-up

Thursday 31st August 2023: EE today launches its Power Up Programme, a transformative four-month talent development programme for six aspiring women looking to break into the video gaming and esports industry. Launched in partnership with EXCEL Esports, one of the UK’s leading esports organisations, the programme will train aspiring women using Riot Games’ hugely popular tactical shooting game, VALORANT, and will give them an insight into what it takes to become a professional esports player.

It comes as new research by EE reveals half (47%) of gamers in the UK think women aren’t taken as seriously as men in the gaming and esports industry, with 8 in 10 (85%) suggesting men are generally perceived as being better gamers and esports professionals. And while four fifths (83%) think women gamers and esports players are just as skilled as their male counterparts, nearly half (48%) admit that there is still a long way to go with the industry being viewed as male-dominated.

When asked about the challenges women face in the video gaming and esports industry, the research revealed that women cite harassment and verbal abuse (45%), a lack of opportunities (33%) and a lack of role models (33%) as some of those that most inhibit their development.

The top five challenges women face in gaming and esports are:

1. Harassment and verbal abuse
2. The culture within gaming and esports diminishes and undermines the skills and achievements of women
3. There is a lack of opportunities for women
4. There is a lack of role models for women
5. The culture within gaming and esports discourages women from taking part

Of the gamers surveyed, four fifths (79%) admit that they see no reason women shouldn’t play competitively against men in gaming and esports, with a third (36%) saying they are just as likely to take tips from women who game as men.

However, women admit that they are less likely to see a career for themselves in gaming and esports than men (18% vs. 32%), with three fifths (58%) suggesting this is because they don’t believe they have the skills required. A further fifth either don’t know how to get into the industry (21%) or didn’t realise there were opportunities to make it their job (20%).

Continuing their ambition to make gaming more inclusive, EE plans to help women break into the gaming and esports industry with its Power Up Programme, giving six women who aspire to be professional gamers the opportunity to take part in specially curated training modules, as well as receive advice and guidance from Team EXCEL’s expert coaches and players. From nutrition and wellbeing sessions to skills workshops and financial guidance courses, the programme will educate and inspire the six selected women to discover opportunities in gaming and esports.

The programme is the latest step in EE and EXCEL’s commitment to nurture the next generation of women in gaming, with the chosen players even having the chance to try out for EXCEL’s VALORANT women’s team.

The six core training modules are:

• Nutrition: Recognising the key role of nutrition in maintaining peak gaming performance, players will be educated by a renowned chef. Hosted in EXCEL headquarters’ smart kitchen, the session will teach participants about the best performance foods, with a food psychology expert working with them to create their very own nutrition plan
• Career Opportunities: To gain further insights into the esports industry, players will visit the birthplace of VALORANT at the Riot Games Studios in Berlin, before having a masterclass in coding, character design and game development at EXCEL’s Berlin headquarters
• Mental Wellbeing: A leading sports psychologist will be on hand to provide advice and guidance on stress management for the participants
• Skill Enhancement Clinics: Players will attend workshops with Team EXCEL’s head coaches, providing the best advice for developing their VALORANT gameplay skills
• Personal Growth: To assist players in growing their online presence and personal branding, inspiration sessions will be hosted by renowned streamers who will share insights on how to grow a Twitch fanbase and navigate online interactions Additionally, players will have access to bespoke financial guidance from HSBC
• Enriching Experiences: Players will have the opportunity to attend gaming tournaments, offering firsthand exposure to the competitive atmosphere and power moves from the best in the field
• All underpinned by guided mentorship: Each player will be paired with a dedicated mentor from EXCEL’s professional Valorant team, who will be on hand to support throughout the programme and offer invaluable advice

The EXCEL Valorant mentors will also take players through their top gaming gear recommendations at leading retailers, including the new EE Game Store (https://ee.co.uk/gaming) – the go to destination for gaming – to ensure they are equipped with the best technology needed to compete.