London: July 13th, 2023: British competitive gaming culture brand EXCEL ESPORTS is excited to announce British FIFA star Danny Aarons will be joining the esports organisation as an official Content Creator. In the role, Danny will be continuing to create and develop his renowned content for EXCEL for his global gaming fanbase as well as working collaboratively with the organisation's impressive partnership line-up.
Danny founded his love for gaming and content creation at a young age with the skateboarding game, Skate 3 before discovering FIFA. As a gamer and a football fan, Danny would play the title casually before perfecting his skills and taking his passion for creating content to the next level, launching his career on FIFA19 and Ultimate Team. Today, Danny is an extremely well-regarded content creator in the FIFA community, boasting over 5 million followers across all of his social media platforms.
Best known for his dedicated FIFA content, Danny’s most popular content includes opening bronze FIFA Ultimate Team packs and creating a FIFA Ultimate Team with the help of professional football players such as Thiago Silva, Michael Owen, and Michael Essien. Firmly cementing himself in the UK FIFA community and amassing a loyal and engaged fanbase, which culminated with him competing in the Sidemen charity match in 2022, alongside influential UK figures such as KSI, Niko Omilana, Mr Beast, Yung Filly, Vikkstar and more.
Danny joins EXCEL’s content creation roster as one of the organisation’s biggest signings to date, alongside Fortnite creator Jackson "Rezhexx" Bradbury and VALORANT creator Daniela “Jupi” Gradl. Together, EXCEL and Danny will continue to create and develop new and exciting FIFA content for their global fanbase and work closely with EXCEL’s pantheon of high-profile partners including JD Sports, EE, HSBC UK, and Sony INZONE to create engaging content.