The partnership will see AndaSeat become the Official Gaming Chair Supplier for EXCEL ESPORTS League of Legends Championship (LEC) team and BTXL, its Northern League of Legends Championship (NLC) roster. AndaSeat chairs and gaming desks will be provided for EXCEL training facilities at Twickenham, LEC Berlin gaming house and another exciting London HQ that will be revealed soon.
As part of the partnership, EXCEL and AndaSeat will be developing a co-branded EXCEL gaming chair as well as a co-branded desk. Fans and consumers will also have the chance to purchase the EXCEL and AndaSeat gaming chair and desk as well as other AndaSeat products on the XL.gg website in the near future.
Patrick Collins, Head of Partnerships at EXCEL ESPORTS comments: ‘We are thrilled to announce our partnership with AndaSeat At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space. The AndaSeat team have dedicated over a decade of research and development into designing the perfect gaming chair, using their impressive AD+ Design technology to ensure gamers health and performance is the top priority. This level of passion and commitment is something that we at EXCEL really resonate with, as we are constantly striving for the ‘Power of Better.’”
Fabian Broich, Head of Performance at EXCEL comments: “EXCEL recently released a whitepaper called “Gaming for Better” which identifies that one of the five common injuries that gamers experience is lower back pain. Sitting in a chair and gaming for long periods of time can result in this pain and can have a severe impact on a professional gamers wellbeing and physical health, which is vital to performance in gaming."
Zhou Lin, CEO and Founder of AndaSeat comments: “We are very proud to be announcing our partnership with EXCEL ESPORTS. At AndaSeat, we believe that our products should be created and developed ‘by the best for the best’, which is why we have decided to exclusively collaborate with EXCEL for their League of Legends team with our chairs and desks.